Website AI Chat & Lead Capture
Turn your website from a brochure into a salesperson.
The person on your website at 11pm actually gets an answer — not a contact form into the void. A chat assistant trained on your business answers real questions, qualifies the visitor, captures their name and number, and books the keen ones before they click over to your competitor.
For any business with a website and a pulse of web traffic — tourism operators, clinics, contractors, professional services, retail and e-commerce. It kills the "sorry, we were closed" bounce, the unanswered form, and the slow email reply that loses a warm lead to whoever answers first.
What's included
What it does — and what’s included.
| Phase / item | What you get |
|---|---|
| Discovery | Define the questions worth answering, the qualifying questions worth asking, and what "a good lead" looks like. |
| Build | Branded chat widget, trained on your site + FAQ + docs, lead-qualification flow, human-handoff/escalation. |
| Lead capture | Structured capture (name, contact, intent) pushed to your CRM/email, instant staff notification. |
| Booking (optional) | Calendar/scheduler booking inside the chat. |
| AI disclosure | Identifies as an AI assistant; always offers a human handoff. |
| Testing | Cross-device/browser testing, prompt tuning against real sample questions. |
| Training & docs | 30-min walkthrough, editable FAQ guide, embed instructions. |
Not included: a website rebuild (we embed on what you have), full CRM buildout, multilingual beyond EN/FR. Common add-ons: booking integration, multi-source knowledge (upgrades toward the Knowledge Brain), proactive prompts, WhatsApp/Facebook Messenger channels.
Transparent pricing
Starting at $1,500 to build. From $299/mo to keep it sharp.
Moves up with: number of knowledge sources; custom qualification logic; booking and CRM integrations; e-commerce product/order lookups. A simple FAQ + lead form sits near $1,500; multi-source with booking and CRM sync approaches $3,500.
- Website AI Chat & Lead Capture — build
- Starting at $1,500. Typical range $1,500–$3,500, fixed-quoted to your setup.
- Care Plan — keep it running
- Requires a Care Plan, from $299/mo (Core) — prompt tuning, knowledge updates, and your monthly report.
- Payment terms
- 50% to start, 50% at go-live (builds under $10,000).
- Usage
- AI usage (and SMS where the build sends messages) passes through with a monthly allowance included, itemized on every invoice — never marked up in secret.
Go-live in 1–2 weeks
From "yes" to answering visitors in a week or two.
Days 1–2
Discovery.
We define the questions worth answering, the qualifying questions worth asking, and what a good lead looks like for you.
Week 1
Build.
We brand the widget, train it on your site, FAQ and docs, and wire lead capture into your CRM or inbox.
Weeks 1–2
Testing.
Cross-device and cross-browser testing, prompt tuning against real sample questions, escalation checks.
Week 2
Launch.
A 30-minute walkthrough, the embed goes on your site, and the Care Plan takes over tuning.
Client effort: Your time: about 1–2 hours (share content, review answers). Light.
Works with what you've got
It embeds on the site you already have.
We build on top of your existing stack — no rip-and-replace.
- Website platforms: WordPress, Squarespace, Shopify, Wix, Webflow — anywhere you can add a snippet.
- Lead destinations: your CRM (HubSpot and others) or a monitored inbox, with instant staff notification.
- Booking (optional): your calendar or scheduler, inside the chat.
- Languages: English and French.
Prerequisites: a website you can add a snippet to, and somewhere to send leads (CRM or a monitored inbox).
What it looks like in practice
An example engagement (illustrative).
A fictional-but-realistic engagement to show the shape of a build — not a case study, and not a guarantee. Real proof arrives with our founding clients.
Selkirk Powder Cats, Revelstoke Illustrative
Booking questions flood in October–December, mostly after office hours and often from Alberta and the US. The chat assistant answers gear, fitness, avalanche-cert and pricing questions, captures the serious inquiries with dates and group size, and emails the office a qualified lead overnight. Setup $2,600, Core care. Fewer "still thinking about it" emails, more deposits.
Questions
Website AI Chat & Lead Capture FAQ.
Will it work on my website platform?
Almost certainly. If you can add a snippet to your site — WordPress, Squarespace, Shopify, Wix, Webflow and most others — we can embed the assistant. You'll also need somewhere for leads to land: a CRM or a monitored inbox.
Will visitors know they're chatting with AI?
Yes — it identifies as an AI assistant and always offers a human handoff. That honesty is deliberate: it keeps visitors comfortable and it's the standard we build into every deployment.
What does it cost?
Builds start at $1,500 and are fixed-quoted before we begin (typical range $1,500–$3,500 depending on knowledge sources and integrations). Every AI build includes a Care Plan from $299/mo. Full detail on the pricing page.
How long until it's live?
Usually 1–2 weeks from "yes" to answering visitors, with about 1–2 hours of your time — sharing content and reviewing answers.
Pairs well with
Most builds don't stay solo.
Every system you add sits under the same single Care Plan — the tier grows only when your setup does.
Is it worth it for your business? Let's find out — free.
Book a free 20-minute AI assessment. We'll tell you what this build would do for you, what it'd cost — and if it's not worth it yet, we'll say so.
Prefer to talk now? Call (236) 837-3550 — a real BC-based human picks up. We reply within one business day, usually faster.